• This includes a combination of the following: East Floating + Innovation or East Expanded + Innovation.

• Innvation specs would be in addition of the Expanded/Floating specs.

• The Creative flow would be as follows but not limited to new ideas which would need prior approvals from adtech.

• Initial a floating/expanded banner would play (frequency capped 1/user per day).

• Post animation would settle into an LREC banner with ""Click To Expand"" Call to Action.

• We would also require an expand button which would be 25x100 flash, 10kb max with the text ""Expand"" written vertically.

• The expand button and the miniExpand button will trigger the page takeover (specs as mentioned alongside).

• Expanded portion will remain open depending on the creative requirements and will close automatically after the set time.

• Please ensure homepage takeovers are given to us 3-5 days in advance.